GfK Interview Questions
& Process

The job interview checks if the candidate fits the role. It involves an introduction, company overview, profile exploration, skills assessment, candidate questions, and a wrap-up on next steps. After that, the interviewer reviews the info and decides if the hiring process moves forward.

First, I did an in-person written test. It had parts on logic, a personality assessment, and an English test. After that, I had a personal interview with HR. She asked me some personal questions about myself and my personality. Then she told me to just wait for their final decision.

The worst part is that the HR ghosts you after the case study interview, which is very disappointing. The same HR who followed up on weekends for case study submission after you cleared two rounds. The case study is only on GFK products, which candidates are hardly aware of. The business head, Dheeraj, unnecessarily acts like a tough customer in the case study role-play, even though he knows no case study can be cracked without sharing info and letting candidates ask questions to understand their point of view and approach. No B2B customer behaves so uncooperative in real life. Dheeraj, who has been in the company for decades, asks questions like 'what were your marks in 10th and 12th' and keeps repeating 'we need smart people, we need analytical people,' as if marks define a candidate's caliber today! It's unbelievable that a global company like GKF (now NIQ) fails to meet world-class hiring practices in India. After Dheeraj's unnecessary insults during the case study and his one-sided, back-to-back questions without pauses, the HR ghosts you the next day. When you finally ask for feedback, which you absolutely deserve, the HR gives vague reasons like 'we are going through a merger' or 'the hiring manager is busy in meetings.' They should be more considerate towards candidates and stop treating them like commodities in the name of hiring. Only Akash is a sensible person in the hiring team; he asks questions that truly matter.

I had a really bad time with GfK and NIQ. We agreed on an offer, but then they stringed me along for a whole month, saying they needed a bunch of documents from various agencies before they could officially hire me. Since I'm an EU citizen in Bulgaria, I checked with Bulgarian authorities and immigration experts, who told me that only a foreign tax number was needed, which I had already given them. I tried to get more info from the company, but they just ignored my calls and emails. After a month post-offer agreement, they finally called to say they couldn't finish the contract in time because of these mysterious 'many documents.' They still couldn't tell me what these documents were or why this wasn't sorted out earlier to give enough time to get the contract ready. With the company ghosting me, giving terrible answers, and seeming to discriminate against EU applicants, I'd say avoid them and find a company that actually values your time and effort. If you do decide to go through with it, know that the offer isn't legally binding (they had a clause about this in the fine print). I highly suggest you keep looking for jobs until you actually have the signed contract.