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BIC Interview Questions
& Process

Real candidates share what happened, how many rounds they had,
and how the experience turned out.

Based on 151 interview experiences · FREE TO READ

2.5 Rounds average
Average Typical difficulty
61.3% Positive experience

Which role are you interviewing for?

30 roles · 151 reports

Candidate interview experiences

First-hand accounts from people who interviewed at BIC.

Showing 4 of 151
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BIC

Marketing Product Development Project Manager

Marketing · a year ago

Mid Easy Negative experience No offer 1 round
Interview process
Recruiter call Background check
Interview formats
Behavioral

I applied early in the week and was quickly contacted for an interview the following week. During the 45-minute HR interview, I was told my profile matched the position and that I would be contacted before the end of the week. However, despite following up at the end of the week, I received an automated rejection email the following Monday. This approach unfortunately lacks transparency and raises questions about the company's ethics regarding respect for candidates.

Confirmed questions1 question
  • What are your salary expectations?
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BIC

Global Brand Manager

Marketing · a year ago

Entry Difficult Positive experience Accept offer 5 rounds
Interview process
Recruiter call Phone screen Take home Presentation Background check
Interview formats
Behavioral Case Presentation

Quick and standard application via their website, first interview with a Talent Acquisition Manager, second interview with their potential N+1, third interview with their potential N+2, a quick and interesting case study to be returned within forty-eight hours, final interview with the HR Director. Many steps, but an extremely quick process (between two to three weeks), with amazing availability from the recruitment team who remained attentive and supportive.

Confirmed questions1 question
  • How do you make decisions?
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BIC

Director

Other · a year ago

Director Easy Neutral experience No offer 1 round
Interview process
Recruiter call
Interview formats
Behavioral

The recruiters at BIC are incompetent and the process is wholly inefficient and poor for candidates. First, a recruiter from overseas contacts you (in the US) and can only do a call at very limited times. Then, they coordinate with their US recruiter for a call with you, change it several times, and you have to go back and forth with that overseas recruiter on all those changes. And then you never hear from them again, despite following-up w/ them. It's rude and unprofessional.

Confirmed questions1 question
  • Can you walk me through your background and resume?
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BIC

Brand Manager

Marketing · more than a year ago

Mid Average Neutral experience Accept offer 5 rounds
Interview process
Recruiter call Take home Technical screen Presentation Background check Offer
Interview formats
Behavioral Technical Presentation

The interview process was long and disorganized with no transparency, although the exchanges with the team were good and positive. It initially moved fast, but then I was left hanging for weeks after the final stage because they wanted to process everyone through the entire interview pipeline. The offer, when it finally came, had a salary that was surprisingly and disappointingly outside the range I mentioned in the first interview. The process included: 1) Recruiter Screen: A friendly and helpful recruiter who asked standard background questions, but they hadn't reviewed my profile beforehand since my CV was in French and they don't speak French. They confirmed my salary expectations were within their budget. 2) Personality SHL and Numerical Tests: This was unexpected as it wasn't mentioned during the recruiter interview and took considerable time. 3) N+1 Interview: A pleasant interview with standard questions about my experience. I was asked to present a business case, but the recruiter hadn't provided it to me. 4) N+2 + HR Interview: A good but more challenging interview. It was a positive experience, and they seemed to care about me as an individual. 5) N+1 and Business Case: I then had to prepare a business case, which was quite lengthy but manageable.

Confirmed questions4 questions
  • Tell me about your strengths and weaknesses.
  • Describe your approach to creating a new innovation concept.
  • Can you give an example of an innovation you find effective?

BIC Interview Questions

Quoted word for word from BIC interview reports.

What are your top 5 predictions for how AI will impact production manufacturing?

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What are some examples of past promotions that didn't go as planned?

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Can you brainstorm ways to make selling a lighter more interesting?

Read reports

Can you confirm if you worked at ____ from (year) to (year)?

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What do you think a sector manager's day-to-day looks like?

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How would you go about building a new team from scratch?

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Can you give an example of an innovation you find effective?

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If people who've previously worked with you were to describe you after having three shots of tequila, what would they say?

Read report

Formats, difficulty and experience

Across all 151 BIC interview reports.

Interview formats

Behavioral 56.5%
Technical 23.3%
Presentation 11.5%
Other 4.2%
Case 3.8%

Interview difficulty

Easy 19.2%
Average 69.5%
Difficult 11.3%

Candidate experience

Positive 61.3%
Negative 22%
Neutral 16.7%

Reports by job function

Operations 30
Marketing 28
Sales 18
Finance 17
Other 16
Engineering 14