
PSB Insights Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 54 interview experiences · FREE TO READ
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11 roles · 54 reportsCandidate interview experiences
First-hand accounts from people who interviewed at PSB Insights.
Research Analyst
I went through an interview with PSB Insight London. It was a friendly process, and they gave me feedback after. There were two parts: a phone call and then an in-person meeting at their London office. A part of the process involved analyzing a given data set and then creating a presentation about it.
- Can you tell me about your biggest failure?
- What would you consider your biggest advantage?
- What do you see as the most significant trends in the next decade?
Project Manager
We started with a casual chat, then there was a written test. After that, an interview with the teams where you have to do a presentation. They will grill you on your presentation, so make sure you're ready to talk about it a lot, and explain your reasoning.
- Practice your presentation a lot because it's super important.
- They also asked a lot of standard interview questions you can prepare for.
- Make sure you feel good about what you're suggesting and your reasons for it.
Market Research Analyst
I had a phone interview with an HR person from the DC office. It was super short, under 20 mins, just asking about my resume and why I'm interested in this job, market research, and PSB. Then, I got a writing assignment where I had to look at survey data and make a fake client presentation. It took a while but I had a few days. If they liked my work, I had an in-person interview with three 1:1s with 2 senior analysts and 1 director, each about 20-30 mins. Two of them involved case questions, where they showed me graphs they make for clients and asked me to interpret them. They also asked a lot about my past research experience and how I think about graphs and data.
- Can you describe and critique Microsoft's marketing strategy, both current and past? What changes would you suggest?
- Can you tell me about your past experience in research?
- How do you approach reasoning through graphs and data?
Analyst
The hiring process was through campus recruiting. I submitted my resume and a cover letter on my school's career site. The first step was a 30-minute in-person interview with HR. It was pretty straightforward, mostly asking me to go over my resume and explaining why I was interested in PSB and market research. After that, they give you a simple dataset and expect you to make a 10-slide PowerPoint presentation about it. They care about both your analysis and how the presentation looks. This part might fall around midterms or spring break, which is tough. If you pass that, you head to the DC office for a full day of interviews. You'll chat with analysts, PMs, a Director, and the Managing Director there. These are supposed to be casual and focus on behavioral and fit, no case studies. Some interviewers might ask you to explain your PowerPoint presentation exercise, but mostly it's about your college experience, internships, why you want to work at PSB in market research, and general behavioral questions. There's also a casual coffee chat with analysts. The whole thing takes a while, like 2 months.
- Can you share an instance where you made an error?
- Describe a situation where you had to rapidly acquire knowledge, such as a new software, and how you managed it.
- Tell me about a time when you had to manage multiple tasks simultaneously.
PSB Insights Interview Questions
Quoted word for word from PSB Insights interview reports.
“Hypothetically, if you were given a million dollars, what would you do with it after covering family expenses?”
Read reports →“Regarding Microsoft's business channels, do you believe their resource allocation is appropriate or is it being misused?”
Read reports →“What do you see as the most significant trends in the next decade?”
Read reports →“Can you name a company with a strong marketing strategy and another with a weak one?”
Read reports →“To bring in more business in the West, what kind of person would be needed?”
Read report →“Given these examples of graphs our clients use, how would you interpret them?”
Read report →“Can you name some companies that you feel are particularly effective with their market research initiatives?”
Read report →“Can you describe and critique Microsoft's marketing strategy, both current and past? What changes would you suggest?”
Read report →“How do you approach reasoning through graphs and data?”
Read report →Formats, difficulty and experience
Across all 54 PSB Insights interview reports.