PSB Insights Marketing Analyst Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 20 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at PSB Insights.
PSB Insights
Market Research Analyst
Entry Average Positive experience Accept offer 3 rounds
Interview process
Recruiter call Take home Onsite
Interview formats
Behavioral Case Presentation
I had a phone interview with an HR person from the DC office. It was super short, under 20 mins, just asking about my resume and why I'm interested in this job, market research, and PSB. Then, I got a writing assignment where I had to look at survey data and make a fake client presentation. It took a while but I had a few days. If they liked my work, I had an in-person interview with three 1:1s with 2 senior analysts and 1 director, each about 20-30 mins. Two of them involved case questions, where they showed me graphs they make for clients and asked me to interpret them. They also asked a lot about my past research experience and how I think about graphs and data.
Confirmed questions4 questions
- Can you describe and critique Microsoft's marketing strategy, both current and past? What changes would you suggest?
- Can you tell me about your past experience in research?
- How do you approach reasoning through graphs and data?
PSB Insights
Market Research Analyst
Mid Difficult Neutral experience No offer 2 rounds
Interview process
Recruiter call Take home Onsite
Interview formats
Behavioral Technical
They had two interview rounds. First, a quick Zoom with HR, who then gave me a skills test. I had a week to finish the test (a 5-7 slide PowerPoint) and send it back. If they liked my PPT, they set up a second round with some senior staff. I interviewed with four people at once. The whole thing took ages, and I don't recommend reaching out because it doesn't help. Expect a long haul, maybe three months from the screening request. The interviewers were really nice, though. Some questions were tougher than normal behavioral ones, as they really wanted to dig into my personal and professional background to understand who I am.
Confirmed questions5 questions
- What motivates your interest in this position?
- Could you describe your key strengths and areas for development?
- Can you elaborate on your previous professional experiences?
PSB Insights
Market Research
Intern Average Positive experience Accept offer 1 round
Interview process
Recruiter call
Interview formats
Behavioral
The job process was not difficult at all. The interview was exactly what you would expect. Market Research Internship was so enjoyable and it was a pleasure to work there.
Confirmed questions1 question
- Why do you want to work here?
PSB Insights Marketing Analyst Interview Questions
Quoted word for word from PSB Insights interview reports.
“Hypothetically, if you were given a million dollars, what would you do with it after covering family expenses?”
Read reports →“Regarding Microsoft's business channels, do you believe their resource allocation is appropriate or is it being misused?”
Read reports →“Can you name a company with a strong marketing strategy and another with a weak one?”
Read reports →“Given these examples of graphs our clients use, how would you interpret them?”
Read reports →“Can you name some companies that you feel are particularly effective with their market research initiatives?”
Read report →“Can you describe and critique Microsoft's marketing strategy, both current and past? What changes would you suggest?”
Read report →“How do you approach reasoning through graphs and data?”
Read report →“What marketing strategy would you propose for a large company?”
Read report →“Based on the written assignment, can you give a short presentation?”
Read report →Formats, difficulty and experience
Across all 20 PSB Insights interview reports.