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Initiative Interview Questions
& Process

Real candidates share what happened, how many rounds they had,
and how the experience turned out.

Based on 125 interview experiences · FREE TO READ

2.4 Rounds average
Average Typical difficulty
73.4% Positive experience

Which role are you interviewing for?

29 roles · 125 reports

Candidate interview experiences

First-hand accounts from people who interviewed at Initiative.

Showing 4 of 125
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Initiative

Communications Manager

Marketing · nearly a year ago

Senior Average Positive experience Decline offer 4 rounds
Interview process
Recruiter call Phone screen Technical screen
Interview formats
Behavioral Technical

The interview was very straightforward. It started with a screening call with HR, followed by three initial team member interviews. These included interviews with team leads and other comms managers, and all took place over Zoom.

Confirmed questions1 question
  • What is it about Initiative that interests you?
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Initiative

Coordinator

Operations · a year ago

Entry Easy Negative experience No offer 2 rounds
Interview process
Recruiter call Phone screen
Interview formats
Behavioral

The first round interview was very short, they didn't even ask if I had questions. I didn't hear about a second round for weeks. When a recruiter finally reached out, I joined the Zoom call and waited for about an hour since they said it would be a long interview. No one showed up. I emailed the recruiter and found out they had moved on to someone else. The whole experience was terrible.

Confirmed questions1 question
  • Can you share your experience with us?
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Initiative

Investment Associate

Finance · more than a year ago

Entry Average Positive experience No offer 3 rounds
Interview process
Recruiter call Phone screen Onsite
Interview formats
Behavioral Technical

So first, there was this phone call, right? I hadn't even applied, but my resume got to the recruiter, and they explained the role. Then I got the job description. After that, I had a Zoom interview where they told me more about the role and asked if I was okay with it being admin-like. They also talked about career progression in the media industry. The last round was in-person, with the hiring managers, not the recruiter.

Confirmed questions3 questions
  • Can you handle a lot of administrative and routine tasks?
  • What motivated you to apply for this position?
  • Could you please review your education and relevant experiences from your resume?
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Initiative

Associate, Growth

Marketing · more than a year ago

Entry Average Positive experience Decline offer 4 rounds
Interview process
Recruiter call Phone screen Phone screen Phone screen
Interview formats
Behavioral Behavioral

First, a call with the recruiter to discuss the role, my background, what I'm looking for, and my interest in the team and Initiative. Then, steps 2-4 involved calls with different members of the specific team to go over the role in more detail. They asked some behavioral questions, but mostly focused on my past experience and how it connects to this position.

Confirmed questions5 questions
  • What is your motivation for joining Initiative?
  • Could you elaborate on your interest in this specific team or vertical?
  • How does your previous experience prepare you to excel in this role?

Initiative Interview Questions

Quoted word for word from Initiative interview reports.

Can you explain the meaning of these numbers based on this crosstab?

Read reports

Tell me about some adverts you've noticed recently, including the products and companies advertised.

Read reports

Can you tell me about an ad you don't like and explain why it's effective or ineffective?

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What's your approach to creating a media plan for a client aiming for a young adult audience?

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Can you describe an ad campaign you found impressive recently?

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Can you share an example of an ad campaign that you really liked?

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What would you do if you and a colleague had a deadline but they weren't being cooperative?

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Could you list the media resources and programs you're familiar with?

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Formats, difficulty and experience

Across all 125 Initiative interview reports.

Interview formats

Behavioral 61.9%
Technical 25.7%
Other 5.9%
Presentation 3.5%
Group 2.5%

Interview difficulty

Easy 32%
Average 64.8%
Difficult 3.2%

Candidate experience

Positive 73.4%
Negative 7.3%
Neutral 19.4%

Reports by job function

Marketing 57
Other 19
Sales 15
Operations 10
Analytics 7
Finance 6