Imperial Brands Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 93 interview experiences · FREE TO READ
Which role are you interviewing for?
28 roles · 93 reportsCandidate interview experiences
First-hand accounts from people who interviewed at Imperial Brands.
Imperial Brands
Marketing Student
Intern Average Positive experience Accept offer 3 rounds
Interview process
Recruiter call Group Presentation Onsite Offer
Interview formats
Behavioral Presentation Group
Interviewed with HR and then an Assessment Center which included a presentation, an interview, and a group discussion with other participants and a large team selection from Imperial. Received an offer one week later. It was a positive experience and a good chance to meet the whole team.
Confirmed questions2 questions
- What is your motivation for this role?
- Why are you interested in Imperial?
Imperial Brands
Head of People and Culture
Executive Average Negative experience No offer 4 rounds
Interview process
Recruiter call Take home Onsite Background check Offer
Interview formats
Behavioral Other
It took about 2 months, involving a mix of online and in-person interviews, plus an online assessment. The interviewers weren't really coordinated, so getting feedback was tough, and you got the feeling they hadn't talked to each other. The last interview seemed like just a formality because the interviewer had already made up their mind and spent an hour with me without really trying to get answers. They were also unprepared, didn't have my assessment results, and weren't even sure who I'd met.
Confirmed questions1 question
- The interviewers' questions seemed to rely heavily on assumptions from my CV, rather than actively seeking more information.
Imperial Brands
Global Mobility Manager
Mid Average Negative experience No offer 7 rounds
Interview process
Recruiter call Technical screen Onsite Panel Background check Offer
Interview formats
Behavioral Technical
The recruiter and interviewers initially made a great impression, emphasizing employee experience, which is important to me as an HR professional. But after a long seven-week process with many interview rounds, I only got an automated email saying they weren't moving forward. It felt impersonal, especially at the end, and didn't match the earlier vibe. There was also poor communication and long waits for responses, even when they promised timelines. Overall, it felt like their actions didn't align with what they said.
Confirmed questions4 questions
- In what ways can global mobility initiatives align with and support a company's DE&I or ESG goals?
- What strategies do you and your team employ to guarantee exceptional customer experiences?
- Describe an instance where you implemented a new business practice or system within your department.
Imperial Brands
Financial Analyst
Entry Easy Negative experience No offer 3 rounds
Interview process
Recruiter call Phone screen Technical screen
Interview formats
Behavioral Technical
First, I want to mention that the interview was conducted online with someone from HR. It was quite pleasant, and we mainly discussed my academic studies and work experience. After that, I was invited for another interview with someone from the finance department. The interview followed similar lines, and there were also some questions about basic MS Excel knowledge. Finally, in the third interview with the department's manager, we had a conversation with some classic interview questions.
Confirmed questions3 questions
- What are your career aspirations for the next three years?
- What motivated you to apply for this position?
- How do you plan to manage your master's degree studies alongside your work responsibilities?
Imperial Brands Interview Questions
Quoted word for word from Imperial Brands interview reports.
“Would you launch a new brand in country X, or not?”
Read reports →“In what ways can global mobility initiatives align with and support a company's DE&I or ESG goals?”
Read reports →“Did you play a video game on your phone or tablet to assess your logical thinking and reasoning skills?”
Read reports →“Could you describe your friends and explain them to me?”
Read reports →“Regarding marketing in a sector with strict advertising rules, what strategies would you propose?”
Read report →“In an ethical dilemma where you have to defend a tobacco company to the press, how would you respond?”
Read report →“Could you describe your current status in the country where you reside?”
Read report →“What makes you want to join the tobacco industry?”
Read report →“What strategies would you use to effectively market products within a retail setting?”
Read report →Formats, difficulty and experience
Across all 93 Imperial Brands interview reports.