Imperial Brands Graduate Program Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 14 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Imperial Brands.
Imperial Brands
Graduate Scheme
Entry Average Positive experience Accept offer 4 rounds
Interview process
Take home Recruiter call Presentation Group Onsite Panel
Interview formats
Technical Presentation Group Case Behavioral
The process kicked off with an online assessment, followed by a video interview, and then an Assessment Centre held at the Bristol head office. At the AC, we had a few things to do: a presentation that we had to prep beforehand, a group exercise where we created and delivered a team pitch, an individual case study followed by a presentation to the assessors, and a roleplay focusing on how we interact with people. Honestly, the only part that really touched on needing to know the company's business was the presentation. Got a call back within a week after that. The whole thing took a few months, from applying in November to the AC in February.
Confirmed questions1 question
- Regarding marketing in a sector with strict advertising rules, what strategies would you propose?
Imperial Brands
Graduate Program
Entry Difficult Neutral experience No offer 4 rounds
Interview process
Recruiter call Take home Presentation Group
Interview formats
Behavioral Other
I applied in February 2018. The process was pretty straightforward: an online application, followed by some games that acted as psychometric tests. Then there was a video interview with questions about day-to-day scenarios you might encounter if you joined the program, and finally, an assessment day. I stopped after the video interview because I couldn't understand the questions and couldn't replay them. It was a person speaking with a terrible accent, and they didn't show the questions written down. It's pretty silly to have people with strong accents and not write down the questions, just in case people globally aren't accent experts.
Confirmed questions1 question
- What are some scenarios you might face if you join the graduate programme?
Imperial Brands
Graduate Program
Entry Average Positive experience No offer 2 rounds
Interview process
Recruiter call Phone screen Technical screen
Interview formats
Technical Behavioral
I applied online and the whole thing took about 3 weeks. To get to the telephone interview, you first had to pass a numerical test. The phone interview itself was about 30 minutes and was focused on skills. They asked pretty standard questions, some of which were mentioned in a previous review.
Confirmed questions3 questions
- What is your motivation for wanting to work in IT?
- Could you tell me about your biggest achievement?
- Can you recall a time when you had to work as part of a team?
Imperial Brands Graduate Program Interview Questions
Quoted word for word from Imperial Brands interview reports.
“What's your understanding of Imperial Tobacco?”
Read reports →“Would you launch a new brand in country X, or not?”
Read reports →“Could you explain the manufacturing process for this?”
Read reports →“Could you identify the key stakeholders within the industry?”
Read reports →“Regarding marketing in a sector with strict advertising rules, what strategies would you propose?”
Read report →“In an ethical dilemma where you have to defend a tobacco company to the press, how would you respond?”
Read report →“Could you describe what hard work signifies to you?”
Read report →“What would your friends say about your leadership abilities?”
Read report →“What is your motivation for wanting to work in IT?”
Read report →Formats, difficulty and experience
Across all 14 Imperial Brands interview reports.