
TikTok Account Manager Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 107 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at TikTok.
Advertising Account Manager
The first call with the recruiter was great. They gave me a good idea of the job and what to expect, and really looked at my resume before I moved on. The next interview was totally different though. The person interviewing me seemed checked out and things felt really awkward. Some questions were tough, which is fine, but some didn't seem to relate to the job description at all. The worst part was finding out later I didn't get the job because of 'a lack of technical skill,' even though we never talked about or tested any technical skills. So the feedback felt all over the place and I'm not sure why I didn't get it. It left me with a pretty bad impression, even though the job seemed like a good fit.
No confirmed questions were included in this interview report.
Account Manager
Interview for the Senior Account Manager position. First, you have contact with HR where they give you a practical exercise (for me, working with the TikTok Shop team, they asked me to develop a product promotion video for the platform in 3 business days). The second contact is also with HR (non-Italian) for a call (not a video call, but a simple Whatsapp call) discussing experience, expectations, company culture, and some behavioral questions. The third interview is with the line manager. The process was smooth, although very cold; I suggest avoiding Whatsapp interviews (it's not engaging) and using video calls instead. They share all of TikTok's values, emphasizing the complete absence of remote work...
- Can you discuss your professional background?
- What strategies would you employ to attract new clients to our platform?
- Is a full-time, in-office work schedule acceptable for you?
Account Manager
First, an HR rep will chat with you to go over your basic expectations and what the company's interview process looks like. Then, you'll meet with the Hiring Manager to discuss the role's scope and expectations. After that, there's a peer interview to see how you'd fit into the internal team environment. Finally, the Hiring Manager and a person one level up will assess your cross-functional working collaboration skills.
- Can you tell me about the biggest challenge you faced in your last role and how you handled it?
TikTok Account Manager Interview Questions
Quoted word for word from TikTok interview reports.
“Can you tell me about your understanding of TikTok Shop and how it makes money?”
Read reports →“What key metrics would you put in a quarterly business report for a client whose main goal is sales?”
Read reports →“How can Tiktok compete with Shopee and Lazada, and what are your strategies in Shopee?”
Read reports →“How would you persuade a client to invest in TikTok when they are prioritizing Facebook and Instagram for their ad spend?”
Read reports →“In your opinion, what's the main hurdle for small and medium businesses advertising on TikTok?”
Read report →“How would you allocate a budget of XXX to make TikTok the primary selling platform?”
Read report →“What strategies would you propose to increase the Gross Merchandise Value (GMV) for the X category?”
Read report →“Regarding TikTok Task, which specific areas within the beauty sector would you concentrate on?”
Read report →“Tell me about your thoughts on the future of e-commerce and live video shopping.”
Read report →Formats, difficulty and experience
Across all 107 TikTok interview reports.