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TikTok Account Manager Interview Questions
& Process

Real candidates share what happened, how many rounds they had,
and how the experience turned out.

Based on 107 interview experiences · FREE TO READ

3.4 Rounds average
Average Typical difficulty
33.6% Positive experience

Candidate interview experiences

First-hand accounts from people who interviewed at TikTok.

Showing 3 of 107
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TikTok

Advertising Account Manager

Sales · nearly a year ago

Mid Average Negative experience No offer 2 rounds
Interview process
Recruiter call Phone screen
Interview formats
Behavioral Technical

The first call with the recruiter was great. They gave me a good idea of the job and what to expect, and really looked at my resume before I moved on. The next interview was totally different though. The person interviewing me seemed checked out and things felt really awkward. Some questions were tough, which is fine, but some didn't seem to relate to the job description at all. The worst part was finding out later I didn't get the job because of 'a lack of technical skill,' even though we never talked about or tested any technical skills. So the feedback felt all over the place and I'm not sure why I didn't get it. It left me with a pretty bad impression, even though the job seemed like a good fit.

Confirmed questions0 questions

No confirmed questions were included in this interview report.

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TikTok

Account Manager

Sales · a year ago

Senior Average Neutral experience No offer 3 rounds
Interview process
Take home Recruiter call Onsite
Interview formats
Other Behavioral

Interview for the Senior Account Manager position. First, you have contact with HR where they give you a practical exercise (for me, working with the TikTok Shop team, they asked me to develop a product promotion video for the platform in 3 business days). The second contact is also with HR (non-Italian) for a call (not a video call, but a simple Whatsapp call) discussing experience, expectations, company culture, and some behavioral questions. The third interview is with the line manager. The process was smooth, although very cold; I suggest avoiding Whatsapp interviews (it's not engaging) and using video calls instead. They share all of TikTok's values, emphasizing the complete absence of remote work...

Confirmed questions3 questions
  • Can you discuss your professional background?
  • What strategies would you employ to attract new clients to our platform?
  • Is a full-time, in-office work schedule acceptable for you?
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TikTok

Account Manager

Sales · a year ago

Mid Difficult Positive experience Accept offer 4 rounds
Interview process
Recruiter call Phone screen Group Onsite
Interview formats
Behavioral Group

First, an HR rep will chat with you to go over your basic expectations and what the company's interview process looks like. Then, you'll meet with the Hiring Manager to discuss the role's scope and expectations. After that, there's a peer interview to see how you'd fit into the internal team environment. Finally, the Hiring Manager and a person one level up will assess your cross-functional working collaboration skills.

Confirmed questions1 question
  • Can you tell me about the biggest challenge you faced in your last role and how you handled it?

TikTok Account Manager Interview Questions

Quoted word for word from TikTok interview reports.

“Can you tell me about your understanding of TikTok Shop and how it makes money?”

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“What key metrics would you put in a quarterly business report for a client whose main goal is sales?”

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“How can Tiktok compete with Shopee and Lazada, and what are your strategies in Shopee?”

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“How would you persuade a client to invest in TikTok when they are prioritizing Facebook and Instagram for their ad spend?”

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“In your opinion, what's the main hurdle for small and medium businesses advertising on TikTok?”

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“How would you allocate a budget of XXX to make TikTok the primary selling platform?”

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“What strategies would you propose to increase the Gross Merchandise Value (GMV) for the X category?”

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“Regarding TikTok Task, which specific areas within the beauty sector would you concentrate on?”

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“Tell me about your thoughts on the future of e-commerce and live video shopping.”

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Formats, difficulty and experience

Across all 107 TikTok interview reports.

Interview formats

Behavioral 49.5%
Technical 21.1%
Presentation 13.3%
Case 10.1%
Other 5%

Interview difficulty

Easy 10.3%
Average 67.3%
Difficult 22.4%

Candidate experience

Neutral 28%
Negative 38.3%
Positive 33.6%