Tide logo

Tide Manager Interview Questions
& Process

Real candidates share what happened, how many rounds they had,
and how the experience turned out.

Based on 11 interview experiences · FREE TO READ

3.1 Rounds average
Average Typical difficulty
36.4% Positive experience

Candidate interview experiences

First-hand accounts from people who interviewed at Tide.

Showing 3 of 11
Tide logo
Tide

Manager

Other · a year ago

Manager Average Neutral experience No offer 2 rounds
Interview process
Recruiter call Take home
Interview formats
Case Behavioral

The interview process started promptly, but after a few rounds, they stopped communicating, which felt like a waste of my time. They assigned a case study that took over two days to complete, which is unusual as I haven't seen other companies assign so much pre-joining work.

Confirmed questions3 questions
  • Why Tide??????
  • What are your salary expectations?
  • Tell me about a scenario.
Tide logo
Tide

CRM Manager

Marketing · a year ago

Mid Average Negative experience No offer 4 rounds
Interview process
Recruiter call Technical screen Presentation Panel Technical screen Background check Offer
Interview formats
Behavioral Presentation Technical

So the interview process was supposed to be three rounds: first, a chat with the senior manager I'd report to, then a case study presentation to a panel with that manager and the engagement lead, and finally a round with the director. But after those three, they threw in a fourth round which they called a 'cultural fit' discussion, but it was actually another technical round – which felt a bit misleading since that wasn't the original plan. After that, they said I did well in all rounds and had an expectation-setting call where they talked a lot about the role and stuff, making it seem like I was moving forward. Then, just two days later, they told me they weren't going to proceed with my application. They didn't give a clear reason, even though I thought I'd passed everything and got good feedback. The whole thing took about a month, and while I get that things can change, it just felt unprofessional how unclear it was, the sudden change in direction, and not respecting the time I put in. They really need to be more structured and considerate of candidates.

Confirmed questions1 question
  • Tell me about a promotional campaign you managed from start to finish, detailing your involvement in both the strategy and implementation phases.
Tide logo
Tide

CRM Manager

Marketing

Senior Average Positive experience Accept offer 4 rounds
Interview process
Recruiter call Group Onsite Panel Background check Offer
Interview formats
Behavioral Presentation Group Technical

First, there was an interview with the HR Manager to check suitability and your experience. Then, the Hiring manager talked to you about the role and asked why you are looking for a new opportunity, especially with Tide. After that, a group interview was conducted where you were given an assessment an hour before to test how you approach a problem. Finally, you interviewed with an Exec member to understand how you would fit in and your background, focusing on vision and long-term objectives.

Confirmed questions2 questions
  • What specifically makes you want to work for Tide?
  • Given our goal of increasing customer conversions for XXX, what CRM strategy would you implement?

Tide Manager Interview Questions

Quoted word for word from Tide interview reports.

Can you design an abandonment flow given a specific drop-off point?

Read reports

Given our goal of increasing customer conversions for XXX, what CRM strategy would you implement?

Read report

Can you share your experience, and what are your thoughts and opinions on Fintech?

Read report

Formats, difficulty and experience

Across all 11 Tide interview reports.

Interview formats

Behavioral 40%
Technical 32%
Presentation 20%
Group 4%
Case 4%

Interview difficulty

Easy 18.2%
Average 63.6%
Difficult 18.2%

Candidate experience

Positive 36.4%
Negative 45.5%
Neutral 18.2%