
the LEGO Group Sales Representative Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 32 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at the LEGO Group.
Sales Assistant
The interview was about 20-30 minutes long. The manager was super nice and accommodating. It started with introductions about yourself and your past experience, then we talked about what motivates you, and then some situational questions about customer service. They gave me a sheet to write down all the times I can't work in the coming months, so make sure to have that ready before you go.
- Can you share an instance where you provided exceptional customer service that exceeded expectations?
- What interests you about our company, and which of our products do you like the most?
- What drives your interest in working for us?
Sales Assistant
It was an easy application process. I applied online and they called me for a quick phone chat the next day. The actual interview was set up for the week after. The interview itself was pretty basic and felt like it was over too quickly. I got a call afterward saying I didn't get the job and they gave me some feedback. They said I did well in the interview and came across well, but I wasn't chosen because of 'lack of availability'. When I asked about this since I can start right away and work any hours, they checked and said it was because other candidates could work more hours than the 15 I could offer (even though the contract was only for 10). So basically, a 10-hour job posting actually meant they wanted someone full-time, similar to a zero-hour contract. I expected better from a company like Lego, but apparently not. It was a complete waste of time and very disappointing.
- Can you walk me through your past experience and career path?
- What motivated you to apply for a position at Lego?
- Describe a situation where you delivered outstanding customer service.
Sales Assistant
The interview was really laid back, the two guys interviewing me were super friendly. You don't need to be super professional, it's okay to laugh and answer questions casually. They talked casually too, and it felt like a normal chat. When I got to the store, the assistant manager told me to look around and grab a LEGO set to bring to the interview. They'll ask about the set you pick, like how you'd describe it to a customer. Make sure you know some basic LEGO history too, like when it started and how the company grew. The interview was in the stockroom because the shop floor is packed, so it was quieter and less stressful.
- Can you tell me about LEGO's history?
- Why did you choose to bring this particular LEGO set with you today?
- Thinking about your past experience, what did you learn and what did you like about that role?
the LEGO Group Sales Representative Interview Questions
Quoted word for word from the LEGO Group interview reports.
“Why should one buy Lego at the Lego Store, and not somewhere else?”
Read reports →“If you could build one lego thing, what would it be?”
Read reports →“Do you have a preferred Lego theme or set, and what's the reason behind it?”
Read reports →“How would you describe this LEGO set to a customer inquiring about it?”
Read reports →“Why did you choose to bring this particular LEGO set with you today?”
Read report →“Can you give an example of a bad employee?”
Read report →“Can you explain your choice of Lego product?”
Read report →“What can one do as a salesperson at Lego?”
Read report →“Could you share an instance of providing poor customer service?”
Read report →Formats, difficulty and experience
Across all 32 the LEGO Group interview reports.