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the LEGO Group Marketing Manager Interview Questions
& Process

Real candidates share what happened, how many rounds they had,
and how the experience turned out.

Based on 64 interview experiences · FREE TO READ

2.8 Rounds average
Average Typical difficulty
87.5% Positive experience

Candidate interview experiences

First-hand accounts from people who interviewed at the LEGO Group.

Showing 3 of 64
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the LEGO Group

Growth Marketing Manager

Marketing · nearly a year ago

Mid Average Positive experience No offer 1 round
Interview process
Recruiter call
Interview formats
Behavioral

This was easily the best interview process I’ve ever experienced. From the very first outreach, the energy was upbeat and refreshing. The LEGO/BrickLink team was friendly, knowledgeable, and genuinely kind throughout. Scheduling was seamless, communication was clear, and the questions felt more like a collaborative conversation than a test. Even though I didn’t get the role, the experience was so positive that I’d be excited to apply again when the right opportunity opens up. Truly a 10/10 process.

Confirmed questions1 question
  • Can you share something interesting about yourself that isn't already on your resume?
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the LEGO Group

Marketing Manager

Marketing · a year ago

Mid Average Negative experience No offer 5 rounds
Interview process
Recruiter call Presentation Recruiter call Phone screen Phone screen
Interview formats
Presentation Behavioral Behavioral

This was a disrespectful waste of time. I went through 3 interviews for the role, including a presentation, and thought it was going well. The recruiter then called to say they hired someone else, which is fine. The process and people were nice until the recruiter mentioned they thought I'd be great for another similar role coming up soon and connected me with that recruiter. After I applied, I was rejected before even a screening interview. A week later, surprisingly, they invited me to a first interview. But then, days before it, they cancelled it due to internal changes, meaning the role wouldn't be filled.

Confirmed questions1 question
  • With a very limited budget, how would you carry out the communication plan?
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the LEGO Group

Marketing Manager

Marketing · a year ago

Manager Difficult Positive experience Accept offer 3 rounds
Interview process
Recruiter call Onsite Presentation
Interview formats
Behavioral Presentation Case

So I applied for a bunch of jobs at the LEGO Group in 2024, over 30 actually. It can feel pretty daunting, but remember lots of people working there now went through something similar. This last one took about a month, though that's not always the case. I applied on October 11th, had my third and final interview on October 12th, and they called me with a verbal offer the very next morning. Like others have said, the first interview is about 30-45 minutes with the talent acquisition manager. The second is with the hiring manager and key people involved in your role. The final interview involves presenting a case study to potentially the same group plus a senior talent person. My tips: tailor every single CV, really show you fit the LEGO Group values, emphasize your international and multicultural experience, always have questions for them, ask for feedback, and definitely make your case study stand out with something unique and show your thinking. Beyond that, there's no single way it happens, it'll be different for you and the specific role.

Confirmed questions3 questions
  • What makes you interested in LEGO and specifically this position?
  • Could you identify an area where you're looking to grow professionally and explain your plan to address it?
  • Describe your approach to managing a challenging stakeholder.

the LEGO Group Marketing Manager Interview Questions

Quoted word for word from the LEGO Group interview reports.

If you had $XX, what would you purchase from the Lego store?

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With a very limited budget, how would you carry out the communication plan?

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If you were tasked with deciding how to showcase LEGO products, how would you prioritize them?

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Regarding LEGO's three core behaviors of being brave, focused, and curious, which one resonates with you and can you explain why?

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What are your thoughts on working for Toys and marketing products to children?

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Can you share an example of an omni-channel campaign you're particularly pleased with, and describe the outcomes it achieved?

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How would you approach planning Q4 support for a key account?

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How do you anticipate your case study plan will influence business outcomes?

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Formats, difficulty and experience

Across all 64 the LEGO Group interview reports.

Interview formats

Behavioral 46.7%
Presentation 23.7%
Case 14.8%
Technical 8.9%
Other 3.7%

Interview difficulty

Easy 3.1%
Average 68.8%
Difficult 28.1%

Candidate experience

Positive 87.5%
Negative 7.8%
Neutral 4.7%