
Sports Direct Sales Representative Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 261 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Sports Direct.
Sales Assistant
It was pretty simple, they got back to me on email and let me choose an interview time. Then I went in store and was taken to the back room where they asked the questions. They didn't ask for passport or any ID.
- Tell me what you know about Sports Direct.
- What makes you want to work here?
- Can you tell me about your past work experience?
Sales Assistant
I interviewed with the store manager, and a supervisor was there too. They asked standard questions. They ended up hiring a bunch of us at once for that store because they mentioned it was going to be a really busy period. All the staff, including myself, were put on a zero-hour contract.
- Can you introduce yourself and tell me about your relevant skills and experience for this position?
- What skills and experience do you possess that are applicable to this role?
Sales Assistant
It was a pretty quick interview process overall, and the questions were pretty general. The manager who interviewed me was cool, and it was a pleasant experience. My advice would be to know a little about the company, and also get ready to answer questions about how you'd handle a situation where a customer is being difficult or causing a scene in the store.
- Can you tell me about your past experiences?
- Describe your personality and how you approach difficult situations in a store.
- What would you do if a customer was causing a disruption?
Sports Direct Sales Representative Interview Questions
Quoted word for word from Sports Direct interview reports.
“If you could pick any animal to be, which one would it be?”
Read reports →“Who would you choose to be for a day, and what's the reason behind it?”
Read reports →“Could you try to sell me this pen, knowing that I'd earn a commission on it?”
Read reports →“What would you do if a customer had a complaint and the manager wasn't available?”
Read reports →“If sales for the bags for lifes/insoles were down, what strategies would you use to sell them?”
Read report →“Could you give me a sales pitch for one of the bags for life, aiming to persuade me to purchase it?”
Read report →“How would you react if two customers both wanted a pair of shoes?”
Read report →“What are a customer's expectations when they walk into a store, in terms of staff interaction?”
Read report →“What would you do if a customer asks for an item while you are currently serving another customer?”
Read report →Formats, difficulty and experience
Across all 261 Sports Direct interview reports.