Millward Brown Research Associate Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 20 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Millward Brown.
Millward Brown
Research Associate
Entry Easy Positive experience Decline offer 2 rounds
Interview process
Technical screen Presentation
Interview formats
Technical Presentation Behavioral
The first stage involved a written test and a face-to-face interview on the same day. The written test had three parts: a math test mostly involving figure finding with basic calculations on percentages and population numbers, a translation section where English questions were translated to Chinese and vice-versa, and an essay writing task. After the initial interview, a set of documents was provided for a presentation to be given in a week, which constituted the second round.
Confirmed questions2 questions
- For the essay writing task, name a brand and discuss its advertising strategy.
- During the face-to-face interview, describe a recent advertisement that you found successful.
Millward Brown
Research Associate
Entry Average Positive experience No offer 3 rounds
Interview process
Take home Technical screen Onsite
Interview formats
Technical Behavioral
After applying online, there was a waiting period of about 20 days before the interview process started. The process included a written test which had two parts, each with a 30-minute time limit: evaluating a successful brand and analyzing some statistical reports. Finally, there was a face-to-face interview with five interviewers where they asked basic questions about my strengths, weaknesses, job responsibilities, and industry understanding.
Confirmed questions1 question
- What other job would you pursue if this one wasn't an option?
Millward Brown
Research Associate
Entry Difficult Neutral experience Decline offer 2 rounds
Interview process
Technical screen Group Presentation Background check
Interview formats
Technical Group Case Presentation Behavioral
There were two interview rounds on the same day. The first round included a math test and a focus group where we discussed our perceptions of brands. If you passed the first round, the second round involved a case study, a presentation, and a one-on-one interview.
Confirmed questions5 questions
- Complete a math test.
- Participate in a focus group to discuss brand perceptions.
- Analyze a case study requiring ad copy testing.
Millward Brown Research Associate Interview Questions
Quoted word for word from Millward Brown interview reports.
“What are your thoughts on this brand?”
Read reports →“Regarding the test, can you identify the company with the lowest performance?”
Read reports →“Explain some statistical tools and formulas.”
Read reports →“Can you give an example of a successful brand?”
Read reports →“What are your thoughts on effective and ineffective advertising campaigns?”
Read report →“Can you tell me what you know about Millward Brown?”
Read report →“Can you confirm your availability to travel approximately 8 to 10 days per month?”
Read report →“Can you discuss sampling?”
Read report →“What other job would you pursue if this one wasn't an option?”
Read report →Formats, difficulty and experience
Across all 20 Millward Brown interview reports.