
LG Electronics Marketing Manager Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 8 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at LG Electronics.
Campus Ambassador
The interview process involved a single recruiter call where I was asked about my motivations for joining as an Ambassador for LG electronics and the experience store, and how I would increase the visitor rate of Gen Z to the store.
- What makes you want to become an Ambassador for LG electronics and the experience store?
- As an ambassador, how would you work to boost the number of Gen Z visitors to the store?
Marketing Manager
It was pretty informal and straightforward. I got a customer referral to the hiring manager. I applied online and then called the hiring manager directly. After a short talk, HR got in touch for a telephone screen. Then an interview with the hiring manager was set up, and I met them face-to-face. Next, I had an interview with the group leader, a one-on-one, and then a face-to-face panel interview with the marketing team. After that, I met the division head for a quick ten-minute chat. HR followed up to find out about my salary needs and expectations. I got the offer letter the next day via FedEx with instructions. The hiring manager called to see what I thought... I happily accepted the offer.
- Can you describe a really hard task you had to do, and walk me through how you handled it, what happened in the end, if you were happy with it, if you could've changed anything, and if you'd do it again?
Brand Marketing Manager
I interviewed for a brand marketing role in their cell phone division, which is currently third in the market behind Samsung and Apple. The initial phone and Skype interviews were great; the people felt like family, and HR was amazing throughout. However, the live interview was a total mess, the worst final round I've ever experienced. Despite the phone division's potential and opportunities, they seemed disorganized. I spoke with the head of marketing, and I ended up asking most of the questions, which was strange for such a critical role. I also had concerns about his English proficiency for leading a business unit, which might explain his lack of confidence. Then I interviewed with Ray Cruz, who leads trade marketing. He was incredibly hostile, peppering me with rapid-fire questions and making assumptions about my resume, saying 'is it fair to say xyz' and then getting upset when I disagreed. His background was in lower-tier CPG (RB, I think). He went way over time, cutting short my chance to speak with the head of digital social, who I was really impressed with. This whole situation felt like a major failure in senior leadership's talent evaluation process because Ray's behavior and time management issues prevented a proper evaluation.
- Were the questions asked all over the place, but nothing too crazy?
LG Electronics Marketing Manager Interview Questions
Quoted word for word from LG Electronics interview reports.
“What is your knowledge about LG”
Read reports →“Were the questions asked all over the place, but nothing too crazy?”
Read reports →“Could you describe the local market, including its size and main competitors?”
Read reports →“As an ambassador, how would you work to boost the number of Gen Z visitors to the store?”
Read reports →“How many years have you worked in the IT/Telco Market?”
Read report →“What makes you want to become an Ambassador for LG electronics and the experience store?”
Read report →“Can you share some of your strategies for boosting sales?”
Read report →“Can you discuss your familiarity with the consumer electronics market?”
Read report →“What is your understanding of this role?”
Read report →Formats, difficulty and experience
Across all 8 LG Electronics interview reports.