
Ketchum General Intern Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 44 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Ketchum.
Fellow
I went through 3 interviews. First, I spoke with HR, and then I met with members of the two teams I would be joining. They asked really basic, formulaic questions. Make sure to prepare your own questions for them. The interviewers from the teams didn't seem super enthusiastic about interviewing me, though.
- Why are you interested in Ketchum?
- What are your sources for news?
- Can you tell me about your strengths?
Intern
This was a really long and drawn out interview process with tons of rounds. First, there was this online game where you had to create different campaigns for different products. After that, I had a phone interview. I think there was another interview after that, either video or in-person, but I got rejected after the phone interview. They made me wait a lot between each step. I put a lot of work and energy into the first round and did really well, so I thought I would move on easily. But the phone interview was super awkward. Even though I thought I was ready, some of the questions threw me off.
- Can you describe your social media habits and any interesting social media campaigns you've noticed that caught your eye from a marketing standpoint?
- Tell me about some interesting campaigns you've seen on social media that you find compelling from a marketing perspective.
Intern
We kick off by reviewing your cover letter and resume. Then, we have this super unique and engaging game called 'LaunchPad' for our Summer Fellows Program. It's pretty cool. You'll set up an anonymous profile and tackle two marketing challenges: one strategic and one creative, based on briefs for two companies. You get 3 days for this. After that, the 'interactive' part kicks in. You'll need to check out, comment on, and vote for other applicants' responses to earn points. The ones with the most points move on. About a month after playing LaunchPad, a recruiter contacted me to schedule a phone interview. It felt intense, quick, and pretty impersonal. The interviewer was blunt and brief, which didn't come across as very friendly. Ketchum is a top agency, for sure, but trying to be 'hip' with their interview process just made it longer and more complicated than it needed to be.
- Could you list the five companies you're most interested in working for and explain your rationale?
- What's an example of constructive feedback you've received regarding your writing skills?
- What's an example of negative feedback you've received about your writing?
Ketchum General Intern Interview Questions
Quoted word for word from Ketchum interview reports.
“If you were given $5000 to use for something other than yourself, how would you spend it?”
Read reports →“Can you define PR and explain its significance?”
Read reports →“If you could choose, which four brands would you like to handle PR for?”
Read reports →“Could you tell me why you are interested in Ketchum?”
Read reports →“Can you summarize a few of the provided articles?”
Read report →“What's an example of negative feedback you've received about your writing?”
Read report →“Which 5 corporate companies would you choose to work for, if you had the chance?”
Read report →“Which 10 brands would you most like to work with?”
Read report →“What do you hope to gain from an internship at Ketchum?”
Read report →Formats, difficulty and experience
Across all 44 Ketchum interview reports.