Kepler Group Analyst Interview Questions
& Process

So, the first interview was this super thorough HR call. They spent ages talking about the company's history, how it's structured, the culture, clients, and how they handled things during and after covid. It was all before I even said anything about myself, which felt pretty cool, like they valued me. I heard back super fast, like 2-3 hours later. Then, I had a 20-minute phone chat with the department manager. They asked more relevant questions and actually went over the company structure again, but by then I was already really clued in. Got another update the same day, maybe 5-6 hours later. The big one was the third stage, which felt like a full day. It wasn't 8 hours straight, but more like four interviews spread out, and you're prepping for the next one in between. First was a 40-minute case study, then a 20-minute data translation task, followed by a 5-minute presentation with 10 minutes of Q&A. The last one was with the department director, lasting about 35 minutes. It was intense but fun, especially the case study. The director was the most approachable person, super friendly, patient, and nice, despite his title. He really knew my background, listened carefully to my answers, and was really encouraging. He even gave me a clear timeline for hearing back. Honestly, I felt so respected and valued again, which made my decision to accept the offer easy. I got the offer 8 days (4 business days) after that final interview. The whole thing took about two weeks, and it was pretty efficient overall.

HR contacted me about a month after I applied on LinkedIn. A week later, I had a conversation with the director of analytics. A few days after that, they reached out for the final interview with four members of the analytics team, which included a presentation. The whole process felt pretty unprofessional; I spent 1-2 days prepping questions and my presentation. Then, about 30 minutes before our scheduled Skype interview, HR emailed to say the position had been filled the day before. It would have been better if they had at least let me do the interview and present my work before hiring someone, but they didn't even give me that chance.

This was a really bad interview experience. I spent a lot of time on it and then they just ghosted me. After the last round, they said the job was 'on hold' and I might not hear back for a while, and then nothing. I guess they were hoping Plan Bs would turn them down. They should have just been upfront. It's rude after I put in so much time. The first interview was in person with a recruiter, asking about my background and why I wanted to work in digital marketing or Kepler Group. Then I had a call with another entry-level analyst that was pretty much the same. After that, I had a video call with two senior managers and the head of the department. It was super long, like 2.5-3 hours. They gave me a case with some marketing CPC data for a fake company. I had to use Excel to figure out which states were most and least expensive for advertising and why. The reason was basically that since the company is based in the northeast, they have more brand awareness there, making it more expensive to advertise elsewhere. Honestly, the only skill needed was sorting a data table. The team leader also had a short case: I had to pick a brand I liked, describe what made its products stand out, guess its target audience, and suggest ways to improve its marketing. I also had to do a 5-minute presentation on anything. I picked something kinda related to marketing, added some jokes, and they seemed to like it. They probably ask some questions about it after. It still took me a good chunk of time to prep and I had to miss classes for this. Then I had a final interview with a director. He asked again why I was interested in Kepler Group and also a lot of personal questions. The questions weren't too hard. They don't seem to mind if you don't have digital marketing experience, but you need to show you can work with and understand large amounts of data and have some general marketing knowledge.