
Kantar Research Manager Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 61 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Kantar.
Research Manager
The interview process was smooth and engaging, with thoughtful questions. They responded quickly and professionally, offering a competitive package. Overall, a positive experience with clear communication and prompt follow-up as an agency.
- Can you explain the difference between a research brief and an ad agency brief?
- What exactly is branding?
- Which advertisements come to mind?
Research Manager
My application got a quick HR response, but the HR person seemed lost about the role and team, just repeating standard phrases. The first interview was with the team manager and was relaxed, covering competency questions and my background. The second interview was with the VP. I wasn't sure what to expect, so I prepared for anything. This interview included competency questions, an on-the-spot case study, and the interviewer repeatedly emphasized the need for long working hours, even suggesting working all night if necessary. Despite agreeing, I later found out the role was cancelled. The lack of communication from HR after following up via text and email added to the mental stress. It was a very unclear and toxic process.
- Can you walk me through your resume?
Research Manager
I got a call from HR about an Associate Research Manager position at Kantar IMRB and had a telephonic interview. After that, I was sent a link for a test with 40 analytical questions, which had a 45-minute time limit. The test was manageable, but the time was tight. About two weeks later, I had my technical interview. This interview was very data-focused; the interviewer shared their screen, showed me various datasets, and I had to answer questions based on them. Additionally, there were standard resume-based questions. Within two weeks after that, the rest of the paperwork was finalized, and I received my offer. The entire process took less than a month.
- Analyze the presented data and respond to specific queries or deduce insights.
- Interpret the data displayed on the screen to draw conclusions.
- Questions related to your resume.
Kantar Research Manager Interview Questions
Quoted word for word from Kantar interview reports.
“What's your estimate for the total number of footwear in India?”
Read reports →“In what situations would you opt for k-means clustering, and when would hierarchical clustering be more appropriate?”
Read reports →“Can you explain the difference between a research brief and an ad agency brief?”
Read reports →“Can you choose the options that either strengthen or weaken the given argument?”
Read reports →“Can you explain what benchmarking is, and how it's typically performed?”
Read report →“What are your thoughts on using conflict focus groups versus single-gender groups?”
Read report →“Can you do a case study on the LINK study?”
Read report →“Regarding the Likert scale data from 200 people on preferring a holiday with family or friends, what are your initial interpretations, and what additional questions should be asked to respondents for greater clarity?”
Read report →“For a case study involving a chain of restaurants, what methodology would you recommend?”
Read report →Formats, difficulty and experience
Across all 61 Kantar interview reports.