
Kantar Manager Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 25 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Kantar.
Consumer Insights Manager
The interview process began with a 30-minute TA interview via MS Teams. We chatted about my background, experience, and why I was interested in the job. The TA was nice and made it easy to talk. Then, for the second stage, I got a case study the day before my interview with the Director. Because I've worked in consulting, I felt ready and did a detailed analysis for the case study. I presented my findings and suggestions. Although I thought I did okay, the feedback said my approach was too 'academic,' and they seemed to want something more practical. Even with my experience, I didn't get the job.
- Can you analyze the Beverage Category Performance and identify the drivers behind its varied peaks?
- Assess whether brand A poses a threat to brand B and explain your reasoning.
- What avenues exist for brand B to increase its market share?
Management Associate
The process was standard. It started with a video recorded interview, then an assessment, and finally an in-person case study plus an individual interview. HR was upfront before the last round that the offered salary would be $3600, with no room for negotiation. Although the pay was low, it seemed like a good learning opportunity. What was disappointing, though, was that after dedicating so much time to the process, HR didn't bother to communicate a rejection. I only found out I didn't make the cut after following up, and my request for feedback was ignored.
- Can you tell me about yourself?
- Which brand do you like and what is the reason?
Manager
The interview process involved a written test and an interview, followed by a lengthy back-and-forth with HR. They are quite slow, which is concerning given the dynamic nature of the required roles. I wouldn't recommend joining this company because the workload doesn't align with the compensation. Researchers currently do more work than management consultants but are paid significantly less. This is a common issue in research companies, but IMRB, under its new CEO, is worsening in terms of employee care and satisfaction. While the business is doing well, the future workforce is uncertain.
- Some quantitative questions were asked, though recalling them precisely now would be difficult.
Kantar Manager Interview Questions
Quoted word for word from Kantar interview reports.
“What avenues exist for brand B to increase its market share?”
Read reports →“What specific strategies, including target outlets and demographics, should brand B implement for growth?”
Read reports →“Can you analyze the Beverage Category Performance and identify the drivers behind its varied peaks?”
Read reports →“What are your thoughts on the future direction of the ad market?”
Read reports →“Which brand do you like and what is the reason?”
Read report →“Are you familiar with brand tracking?”
Read report →“What are your 3 main qualities?”
Read report →“Given your background in agriculture-biotechnology, could you explain your decision to pursue an MBA and why you're not looking for jobs in the agriculture field?”
Read report →“What led you to get an MBA after a background in agriculture-biotechnology, and what's your reasoning for not pursuing opportunities within the agriculture sector?”
Read report →Formats, difficulty and experience
Across all 25 Kantar interview reports.