Kantar Associate Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 20 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Kantar.
Kantar
Associate
Entry Average Negative experience No offer 3 rounds
Interview process
Recruiter call Technical screen
Interview formats
Behavioral Case
The interview process included 1 HR Screening and 2 Interview Rounds featuring a Case Study. Overall, it was an okay process. The HR team was prompt in their responses and scheduling. However, the information provided by HR and the hiring team was contradictory, which made for a less than pleasant experience due to misaligned expectations. I likely wouldn't have continued with the interviews if I had known this earlier. They did warn about long working hours and mentioned that all learning would be through on-the-job training, which I found to be a minor red flag.
Confirmed questions5 questions
- Tell me about your career aspirations.
- What motivates your interest in Kantar?
- Do you have previous experience that aligns with the requirements of this position?
Kantar
Senior Associate
Senior Average Positive experience Accept offer 3 rounds
Interview process
Technical screen Presentation Offer
Interview formats
Case Behavioral Presentation
It was a straightforward process, with a case study to go through. Overall, a pleasant experience. There were a total of 3 interviews, and the interval between each was very fast. The case study required me to analyze the brand equity of a biscuit company and offer suggestions to improve its branding using the provided information. Having marketing experience would be beneficial for this part.
Confirmed questions3 questions
- In what ways can you contribute to our team?
- How would you analyze the brand equity of the biscuit company?
- What suggestions do you have for improving the company's branding based on the given information?
Kantar
Associate Director
Director Difficult Positive experience No offer 5 rounds
Interview process
Recruiter call Onsite Presentation Background check
Interview formats
Behavioral Case Presentation
It was a 3 stage process. First, an initial call with HR to talk about my motivation and interest. Then, two on-site interviews. The first on-site had a general interview and then a short case where I had to come up with a marketing plan to reverse falling market share with a director. The second on-site interview was a general fit interview with a partner. Finally, the third stage also had two on-site interviews. The first one was a 3-hour case study with 2 partners, where I had to diagnose problems of a business based on given info and recommend solutions. This was followed by a 1-hour presentation of my findings, some Q&A, and a short general interview. The second interview in this stage was 1 hour long, focusing on general situation-based and behavioral questions.
Confirmed questions8 questions
- Tell me about your motivation and interest.
- Can you walk me through your background?
- Develop a marketing plan to reverse falling market share.
Kantar Associate Interview Questions
Quoted word for word from Kantar interview reports.
“What are your thoughts on the tobacco market in Brazil?”
Read reports →“How would you analyze the brand equity of the biscuit company?”
Read reports →“How do you personally define branding and strategy?”
Read reports →“What are your thoughts on attitudes and beliefs?”
Read reports →“How would you approach analyzing this dataset?”
Read report →“Can you name a company that you feel excels at differentiating its brand, and explain your reasoning?”
Read report →“Can you give an example of a brand you think is successful and explain why?”
Read report →“Tell me about your favorite brand.”
Read report →“A bunch of passive aggressive questions, like did the HR tell you what the position is? And said oh I understand it’s HR’s fault.”
Read report →Formats, difficulty and experience
Across all 20 Kantar interview reports.