
iQuanti Analyst Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 18 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at iQuanti.
Analyst
So I was contacted by a recruiter about a senior analyst role, and after I said I was interested, they asked if I had A/B testing or optimization experience, which wasn't in the job description. I said no. Then the recruiter ghosted me for a month, before messaging again to say they had separate analytics and optimization roles open and wanted to move forward with me for the analytics one. I had a phone screen with the recruiter's manager, who just had me summarize my past roles and couldn't give many details about the job. Then I spoke with an analyst via video call who asked me technical questions about analytics implementation and how I'd tackle common business issues. My next video call was with the hiring manager, who then told me A/B testing and optimization were actually critical for the role and that I wasn't qualified. I never got a rejection email or any follow-up.
- Can you explain the difference between a prop and an eVar, and tell me which you'd use for tracking conversion activities and your reasoning?
- What's the distinction between hit-level, visit-level, and visitor-level data?
- How would you investigate the reason for a client's landing page showing multiple month-over-month declines in engagement rates?
Analyst
The interview process was pretty simple and fast. HR responded quickly with feedback. The onboarding process was also good, with all the necessary paperwork done ahead of time. I really liked the whole experience.
- Can you discuss your experience with strategy?
Analyst
I went through an interview for a strategist position at a digital marketing company. It had three parts: first, a phone chat, then a test on optimizing campaigns, and finally a talk about managing clients and creative strategy. The technical part involved looking at a campaign example and figuring out how to make it better using its stats. The last interview was more of a chat about my background, the company vibe, and how I’d deal with clients. The group seemed like they worked well together and were future-focused, which made it interesting and engaging. It wrapped up nicely with clear info on what's next.
- What digital marketing questions did they ask?
iQuanti Analyst Interview Questions
Quoted word for word from iQuanti interview reports.
“What is the difference between Sales and Marketing?”
Read reports →“What's the distinction between hit-level, visit-level, and visitor-level data?”
Read reports →“When page rank drops, what elements on the page do you optimize?”
Read reports →“What would be your advertising plan if you had 100 crores to sell a Tata Nano?”
Read reports →“Can you explain the difference between a prop and an eVar, and tell me which you'd use for tracking conversion activities and your reasoning?”
Read report →“How would you estimate the market size for [X]?”
Read report →“How would you investigate the reason for a client's landing page showing multiple month-over-month declines in engagement rates?”
Read report →“How would you approach this guesstimate?”
Read report →“Imagine you're the CEO and have to choose between letting go of a hardworking but underperforming employee, or a sharp but undisciplined employee who breaks rules. Whom would you fire and why?”
Read report →Formats, difficulty and experience
Across all 18 iQuanti interview reports.