
Iceland Foods Store Manager Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 14 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Iceland Foods.
Store Manager
After applying I got a call from a really nice recruitment officer. We chatted about my background, why I wanted to leave my current job, why I was keen on Iceland, and what I knew about the company. Then, I was put forward for an interview. Before that, I had to do a SWOT analysis on an Iceland store and a competitor's store, plus some online tests for verbal reasoning, math, and personality. When I got to the interview, the staff member I asked for the Recruitment Manager said she wasn't there yet and got the Store Manager instead. Then, she mentioned the interviewing managers were on a conference call... so I had to wait 40 minutes, which made me feel like they weren't that bothered about me as an external candidate! When they finally showed up, the managers pulled a table out in the staff canteen (the door was broken and wouldn't shut!) and started the interview there. The first interview was competency-based. They told me the second interview would involve a store walk, then writing a business plan and discussing it.
- Can you tell me about the KPIs you've worked with?
- Describe a situation where you had to manage a difficult team member.
- Can you share an instance of delivering bad news?
Store Manager
I was contacted by a really approachable and professional recruiter from Iceland. We talked about my current responsibilities and KPIs. After a general chat, I had a phone interview with the same recruiter where we went into more detail about my current role and KPIs. We also discussed how my performance is managed daily and how I manage my team. If that went well, I was invited to a first-stage interview. There, I did a SWOT analysis on an Iceland store and a competitor, and then discussed it. I also went over my current responsibilities and how I perform in my role. If successful, I then did a work shadow with a Store Manager and had a second interview. In that interview, I did another SWOT analysis and presented it to the Area Manager and Recruiter. This was a chance to present my findings and talk more about my responsibilities and performance delivery. The whole process was very professional and a great experience.
- How do you ensure performance?
- Tell me about your current responsibilities and performance metrics.
- How do you manage and execute your performance on a daily basis?
Store Manager
So there was this initial phone call thing, lasted about 45 mins. Then I had a 1st stage interview with the Recruitment Manager, that was about 1.5 hours. After that, I think there was a job shadow part, and then the final interview with the area manager.
- Can you share an example of a time you used your leadership skills effectively in a store setting?
- Please describe a challenging customer interaction and explain how you resolved it.
- How do you approach motivating your staff to meet their sales goals?
Iceland Foods Store Manager Interview Questions
Quoted word for word from Iceland Foods interview reports.
“Can you describe the business plan for an Iceland store?”
Read reports →“Could you conduct a SWOT analysis for an Iceland store and its competitor?”
Read reports →“In your opinion, what constitutes excellent customer service?”
Read reports →“How do you approach motivating your staff to meet their sales goals?”
Read reports →“Can you share an instance of delivering bad news?”
Read report →“What's your approach to managing employees who are not meeting performance expectations?”
Read report →“How do you ensure performance?”
Read report →“What would you do if asked to do something you didn't agree with?”
Read report →“Can you explain your motivation for wanting to join Iceland?”
Read report →Formats, difficulty and experience
Across all 14 Iceland Foods interview reports.