General Mills Marketing Manager Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 39 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at General Mills.
General Mills
Marketing Manager
Manager Average Negative experience No offer 6 rounds
Interview process
Recruiter call Technical screen Onsite Onsite Onsite Onsite Onsite Onsite Offer Background check
Interview formats
Technical Presentation Behavioral
The interview process was characterized by poor communication. The number of interviews kept changing, and after an offer was extended, it was rescinded. No apology was given. The process involved six in-person interviews over three months, only for the offer to be withdrawn because an additional round was deemed necessary for certainty. This felt disrespectful of the candidate's time and feelings.
Confirmed questions1 question
- Can you describe the complete advertising process?
General Mills
Marketing Manager
Intern Difficult Positive experience No offer 2 rounds
Interview process
Recruiter call Onsite Offer
Interview formats
Behavioral Case Other
Applied online via my university's careers website. Had to include a paragraph in my cover letter about a time I showed leadership. They said that cover letter and my example was what stood out. No phone interview, they emailed me and I went straight to a one-on-one interview at their HQ. Two people interviewed me, each for 35 mins. They asked standard behavioural questions (using the STAR method) and a case question about Old El Paso. They were very welcoming, relaxed and easy to talk to. Took about a week to hear back after the interview. I knew who my interviewers would be beforehand - a man and a woman.
Confirmed questions4 questions
- They asked me about a Case Study specific to Old Del Paso products. They said there was no right or wrong answer, they just wanted to hear my thoughts. Old El Paso is a planned purchase, their barriers to purchasing the products, are top of mind awareness and ease of convenience. Old El Paso has high household penetration, although the frequency that users buy it is very low throughout the year. How do we go about increasing the frequency of purchases? Old El Paso is considered on the same level as pizza and pasta.
- Also, they asked, "When you are given a case, what is your decision making process into solving the problem?"
- Another question was, "Tell me about a time when you had an idea that was risky and went against the norm of the group, how did you end up getting the rest of group on your side?"
General Mills
Associate Marketing Manager
Mid Average Positive experience Accept offer 5 rounds
Interview process
Recruiter call Phone screen Take home Technical screen Onsite Presentation Background check Offer
Interview formats
Behavioral Technical Case Presentation Group
I applied online in September for the AMM role. In early November, HR reached out for a phone interview. This call was more case-interview heavy than expected, focusing on innovative products and marketing problem-solving, about a 50/50 behavioral/case mix. A week later, I was invited to final interviews in Minneapolis. Before the final round, there's a Hogan Personality Inventory and a deductive reasoning test, which felt like the GMAT's verbal section with a time crunch – manage your time well. The final round is well-organized. They fly you in the day before for a non-evaluative dinner with current marketers and other candidates. Interview day starts with breakfast, also non-evaluative, for more casual conversation. Then comes the case study: 75 minutes to strategize on a General Mills product based on a 10-slide packet. Knowing General Mills brands is helpful here and for the interviews in general. You'll use a laptop without internet to create a PowerPoint presentation for one of your interviews. After the 75 minutes, there's a 15-minute break, followed by 15 minutes with printed case materials to mark up. For the case, stick to marketing fundamentals like the 4 Ps and STP, and watch the clock. An office tour follows, giving a feel for the company culture. Then, a one-on-one or two-on-one lunch with a marketer for more Q&A. The evaluative part starts after lunch: three 30-minute interviews back-to-back with Marketing Managers. One is to walk through your case study presentation, where they'll ask about your assumptions and strategy. The other two are a mix of behavioral and case-like questions, focusing on well-marketed products, industry trends, and your resume explanations (why brand management, CPG, General Mills). The interviewers were nice, and the conversations felt conversational. I got the offer the following Monday, within the stated 2-week decision timeframe. Note: This was for a campus hire (MBA student); experienced hires might have a more technical final round, though the case is the same.
Confirmed questions8 questions
- Describe a time you led a team through a difficulty.
- What constitutes a product that has been marketed effectively?
- What is a time you led a team and faced a challenge?
General Mills Marketing Manager Interview Questions
Quoted word for word from General Mills interview reports.
“Imagine yourself looking outside, how would you figure out what the temperature is without a temperature thermometer?”
Read reports →“Imagine you are in a room and looking out a window. How would you figure out the temperature outside?”
Read reports →“How would you turn around the GOP's marketing campaign if their approval ratings were at record lows due to a shutdown?”
Read reports →“Which General Mills brand do you believe is currently not being utilized to its full potential?”
Read reports →“Create a food product and tell me about it. It doesn't have to be something General Mills makes currently.”
Read report →“Suppose you could introduce a food product right now, what would it be?”
Read report →“Given a product that has great health benefits but a poor sensory experience (taste/smell/feel), how would you approach marketing it?”
Read report →“Can you create a food product and tell me about it? It does not have to be something General Mills currently makes.”
Read report →“As a Marketing Manager for Brand X facing a key ingredient shortage right before a major selling season, would you: a) Ship less product than ordered due to limited ingredients, impacting customer orders during a crucial business period, or b) Substitute an unnoticeable ingredient to fulfill all customer orders and ensure their successful key season?”
Read report →Formats, difficulty and experience
Across all 39 General Mills interview reports.