
Digitas Data Analyst Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 14 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Digitas.
Data Analyst
After I applied with an employee referral, a recruiter from Digitas contacted me for a phone screen. They asked basic questions about my background, interest in digital marketing, and salary expectations. Then, I had to set up a second phone screen with an Associate Director in Data and Analysis. This step might not be standard, but I was traveling abroad, and they wanted to assess my fit before proceeding to an in-person interview. This call included slightly more technical questions, but it was generally straightforward. Finally, I went in for an in-person interview, which consisted of four 30-minute sessions: one extended case study, two behavioral interviews, and one brief case study.
- Can you name a company that excels in digital marketing?
- What draws you to the digital marketing field?
- What do you estimate the market size for a parking application to be?
Data Analyst
My process with DigitasLBi was long but, in the end, a very positive experience. I started with a recruiter call and was eligible to be interviewed by two accounts. One team wanted to move forward and I then had a phone interview with the VP of the team. That phone call was great and felt like a casual conversation that enabled me to share my approach to analytics work. From there, I interviewed in person with 4 DigitasLBi staff members. 2 were from the team I'd be on and 2 worked on different accounts ranging from the Manager to VP level. Every staff member was great and positive. They had a wide range of backgrounds (some started as Analysts and worked their way up, some came to DigitasLBi later in their careers, etc.) and were able to speak to all of my questions. From there, I was informed a week later that I had received a verbal offer, but would need to wait a week to receive a written offer. I had an extremely rare case where approvals took longer than expected to happen, so I waited nearly 5 weeks to receive the formal written offer. Throughout this challenging and frustrating process, the HR representative still maintained weekly phone contact with me, which was greatly appreciated. The VP of the team also called me to apologize for the long delay. The overall experience was so positive that I felt confident enough to turn down 3 other job offers throughout the waiting process. It was a long time coming, but I think it will be worth the wait. Note - a lot of other interviews mention marketing sizing questions and case studies. I did not receive either during my interview but was well prepared in case they came my way.
- Can you describe your approach to problem-solving?
Data Analyst
I had a basic behavioral interview over skype, but it included some reasoning questions that were a bit case-like. There were three interviewers, each for 30 minutes, and they all seemed genuinely interested in getting to know me and having a conversation.
- How would you approach marketing a specific product into a particular market, and what's your reasoning behind that approach?
- Could you tell me about your proudest accomplishment listed on your resume?
Digitas Data Analyst Interview Questions
Quoted word for word from Digitas interview reports.
“What's the market potential for mountain bikes in the United States?”
Read reports →“What do you estimate the market size for a parking application to be?”
Read reports →“What's something you could do daily without getting tired of it?”
Read reports →“What metrics would you use to measure the success of a digital marketing campaign?”
Read reports →“Can you name a company that excels in digital marketing?”
Read report →“Can you explain what a 'logo unicorn' signifies to you?”
Read report →“Given a case study, what steps would you take to improve a webpage experiencing a high bounce rate?”
Read report →“Considering a business scenario, market segmentation, and provided data on clicks and engagements, what approaches would be most effective?”
Read report →“Based on your analysis, what recommendations do you have for the company's future actions?”
Read report →Formats, difficulty and experience
Across all 14 Digitas interview reports.