UrbanDaddy Interview Questions
& Process

My application was submitted by a previous employee which was a good sign. The interview process was pretty extensive. It started with a conversational phone call covering my work history and the role. I was initially told I'd hear back in 2 weeks but they needed more time. After another 2 weeks, I had a Skype interview. I had to schedule this while on vacation because they were strict about the 3-day window. This interview focused on process improvements from my past job and my 5-year goals. Then came two take-home tasks. I did the first one fine, but they asked me to revise the second one, which I appreciated because it felt like they wanted me to succeed. Next, I was invited to a Skype interview with the COO and asked about my relocation timeline to NYC. I said I could start 3 weeks after an offer, but they seemed to want a quicker commitment, which felt like a trap. The final Skype interview with the COO was intense, with rapid-fire questions as he barely looked at my resume. I did learn more about the company culture and the role, though. I was told I'd hear back the following week. When I didn't, I followed up on Friday, and within minutes, I was notified I wasn't selected. This felt like a game where they waited for me to reach out. I asked for feedback but received none. The whole process was very long for this type of job, which initially seemed like they valued quality hires, but ultimately felt unprofessional and inconsiderate.

I applied online and then sent an email directly to HR. HR responded the next morning by email and scheduled me for a phone interview with Kelsey for the following day. She was really friendly and the interview felt more like a chat than a standard interview. The next week, I was invited for an in-person interview with Dionne, which I think went well. She asked me straightforward questions and gave me detailed information about the job, so I really understood my responsibilities. She seemed genuinely excited about the role. I didn't hear back immediately, so I followed up about a week later. HR called me back about my email and finalized everything for the hiring process over the phone. They were very organized and sent me all the necessary information right after we finished talking.

I applied but didn't hear back, so I followed up and connected with someone who wasn't in HR but screened applicants. Then I had 3 more interviews. One was with the same person from the phone call, who wasn't really qualified but was nice. The next interview had two people: a consultant who did most of the talking and another person who just watched. The final interview felt rushed, and the interviewer couldn't give clear answers about the company, culture, or business model beyond it being a membership site for emails and coupons. I'm okay not getting an offer because, looking back, I'm glad I didn't. The office felt like a new startup with separate floors, open space, and music, but no real interaction, which is odd for a company over 5 years old. I'd expect more organization and better processes.

So I applied, then had a phone interview with someone from their NYC office. After that, I met up with the editor in DC for lunch. Lunch was kinda the time to sign stuff and get the real lowdown on things. Turns out, after the phone interview, they pretty much decided I had the job already, but they didn't really say so until I got there for lunch.