
TRG Brand Manager Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 17 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at TRG.
Brand Manager Intern
I had a screening call with the main recruiter, and then went in for two in-person interviews with different Brand Managers on the team I would work on. They asked general questions, and also a few surprising ones.
- What brand would you be if you were a brand?
Brand Manager
The interviews themselves weren't too bad. I ended up spending about 4 hours interviewing with different principals at the company. I also had to complete a personality and intelligence test, which weren't too difficult. The really rough part was the follow-up. I had been in contact with a coordinator (Richard's Group doesn't really have 'HR People') who was pleasant and easy to work with. She initially told me they'd have a decision by a certain date. A few days after that, I sent a polite email to check in. She responded, saying it would be another week. This pattern continued for a couple of weeks. Starting to get a bit frustrated, I reached out to one of the principals to see if they could help. A few hours later, I got an email from the coordinator's address, signed by the principal, stating they wouldn't be hiring anyone. It left a bit of a bad taste in my mouth.
- Where do you see yourself in the next XX years?
Brand Manager
I interviewed at my school during their on-campus recruitment. It was a 60 minute interview where I met with 4 different people. They asked what other companies I was applying for, if I had read their book, and what sources I use to learn more about brand management. They seemed very cocky and liberal.
- Can you come up with a brand slogan for something?
- What is a brand slogan you would create about something.
TRG Brand Manager Interview Questions
Quoted word for word from TRG interview reports.
“What is a brand slogan you would create about something.”
Read reports →“Can you name a brand, other than a TRG client, that is currently excelling in its branding efforts?”
Read reports →“What brand would you be if you were a brand?”
Read reports →“Can you come up with a brand slogan for something?”
Read reports →“Tell me about a misperception you have encountered.”
Read report →“What makes TRG appeal to you compared to other agencies?”
Read report →“What personal characteristics do you have that would be a good fit for Brand Management?”
Read report →“Tell me about a time when you went above and beyond expectations at a job and felt rewarded afterward.”
Read report →“Describe a past failure and how you managed to overcome it.”
Read report →Formats, difficulty and experience
Across all 17 TRG interview reports.