The Hoffman Agency Interview Questions
& Process

Had a 30-minute chat about my past work and why I'm looking to switch jobs. They mentioned I might have a second interview with senior people and a written test if they liked how I did in the first one. But, my previous experience wasn't quite what they were looking for, so they decided I wasn't the right fit for the job they had open.

There was a writing test, and then a panel interview. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

I emailed CareerSEA@hoffman.com and heard back from the KL office account manager about a week later. They scheduled a 30-minute preliminary call via MS Teams. The call started and ended on time. They asked if they could record it for internal documentation. The questions were mainly about my previous internship since I was a fresh grad. The interviewer was friendly and explained how Hoffman works with global B2B tech clients (Oracle, Zoom, E-gaming), focusing on corporate clients rather than typical local B2C ones common in KL. He shared this to set expectations for joining Hoffman. He also gave me career advice and answered my questions about it. He was warm and curious about me and mentioned the team is expanding, emphasizing dealing with SEA clients/media over local Malaysian ones. At the end, he said he'd update HR and outlined the next steps: a 30-minute call with the senior team/senior HRBP plus a written test, followed by a final round with the GM. A few days later, the senior HRBP from Singapore reached out to schedule the second 30-minute call, which I set for the following week. This call focused on behavioral questions: managing in a fast-paced environment, handling criticism, career motivations in PR as a fresh grad, ideal manager traits and expectations, and resourcefulness in a startup setting. The HRBP gave me a written test the same day, which had four parts: Idea Generation, Bylined Articles and Pitches, Copy Writing, and Creative Writing. They gave us 2.5 hours to complete it, and the questions were straightforward, though Bylined Articles and Pitches were challenging as I hadn't done that before. The instructions were clear. The process moved quickly, and the following week, I was informed they were moving forward with another candidate who better fit the KL office's current needs.

I applied with my resume and then had some English writing tests and an executive interview. The writing test had translation, summarization, and a situation judgment/problem-solving part. The interview itself wasn't too long because there were other candidates, but it was about 40 minutes total.