ROI DNA Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 14 interview experiences · FREE TO READ
Which role are you interviewing for?
6 roles · 14 reportsCandidate interview experiences
First-hand accounts from people who interviewed at ROI DNA.
ROI DNA
Director of SEO and Content
Director Average Negative experience No offer 3 rounds
Interview process
Recruiter call Phone screen Group
Interview formats
Behavioral Group
Bad communication from the head recruiter. They felt detached during the interview and then were told to share times to meet with the hiring manager, and that she would follow up regardless of the outcome, but she never did. I find this very unprofessional. I would not recommend this company.
Confirmed questions1 question
- How many people have you managed in your career?
ROI DNA
Paid Social Manager
Mid Easy Neutral experience No offer 1 round
Interview process
Recruiter call
Interview formats
Behavioral
The interview process was straightforward, with questions focused on direct experience relevant to the job description. I decided not to move forward due to the company's inability to expand the salary range listed. I also got the impression the company is in survival mode, possibly due to a recent merger and lack of transparency from new leadership. They admitted the company culture has suffered, and the social team is overworked with lean teams post-layoffs, with individuals managing up to 10 clients. I'd avoid this role unless desperate.
Confirmed questions1 question
- Do you have experience running B2B campaigns?
ROI DNA
Account Manager
Senior Average Negative experience No offer 5 rounds
Interview process
Recruiter call Phone screen Technical screen Onsite Background check Offer
Interview formats
Behavioral Technical Presentation
The interview process was quite extensive, spanning about 3-4 weeks with approximately 10 different people across 4-5 rounds, even meeting the CEO and COO. I felt each interview went well, receiving positive feedback like "you are very impressive" and "I think your experience is a good fit for what we are looking for." This made the final HR round, where they discussed benefits and onboarding, seem like a sure thing. It was shocking to learn I didn't get an offer because they "weren't sure I was qualified for the role." This is confusing given the 6+ hours of interviews over 3-4 weeks where everyone indicated I was a great fit. It felt like a waste of time. Someone mentioned they were "interviewing for a while because they couldn't find a good fit." With over 12 years in marketing and advertising, being told I'm not "qualified for an account manager role" felt outrageous and insulting, especially since it's a basic role in the industry. It's a big loss for them.
Confirmed questions1 question
- What are some of the current difficulties faced by marketers?
ROI DNA
Account Manager
Entry Average Positive experience Accept offer 6 rounds
Interview process
Recruiter call Phone screen Onsite Presentation Background check Offer
Interview formats
Behavioral Presentation
It's a lengthy but thorough process, taking over a month to ensure the right match for the company. It involves interviews with an internal recruiter, your direct manager, a couple of future colleagues, and then several VPs and the CEO. It was really cool as an entry-level candidate to get to speak with the top leaders.
Confirmed questions2 questions
- Can you walk me through your background?
- Tell me about your experience in marketing or with a website agency.
ROI DNA Interview Questions
Quoted word for word from ROI DNA interview reports.
“What are some of the current difficulties faced by marketers?”
Read reports →“What's your take on this?”
Read reports →“Can you explain how you decided that?”
Read reports →“Describe your approach to communicating unfavorable news to a client.”
Read reports →“Tell me about a time a client was unhappy with the work.”
Read report →“How many people have you managed in your career?”
Read report →“Can you answer technical questions about platform strategy and audience targeting?”
Read report →“Have you dealt with something like this before?”
Read report →“Do you have experience running B2B campaigns?”
Read report →Formats, difficulty and experience
Across all 14 ROI DNA interview reports.