NielsenIQ Research Analyst Interview Questions
& Process

I had a phone screen first, then a case study that I got a little bit ahead of time. It involved data analysis and a presentation using Excel. They also asked me some competency-based questions, like asking about times I've analyzed a lot of data or dealt with conflict.

So, the whole process is broken down into two main parts. The first part is kinda like an initial screening, and the second part is where they really decide if they wanna hire you. First off, about a month after I applied, I got this invite for a recorded interview on this platform called Vidcruiter. You get questions, and you have like 1-2 minutes to prep your answer, and you only get one shot to record it. The questions were: 'Introduce yourself and your experience', 'Why should NIQ hire you?', 'What interests you about data?', and 'What project did you use your knowledge for and what were the results?'. For the first three, you get 1 minute to prep, and for the last one, you get 2 minutes. Then, after answering, there are 3 written questions: your expected yearly salary, when you can start, and if you're legally allowed to work here. A couple days later, I got an invitation for a numerical test, the Logiks Numerical (Advanced) one, on Cubiksonline. The second stage, which came about a month after the numerical test, started with a live interview with one of the managers. They asked me to introduce myself and talk about my experience, responsibilities, and how I worked. Then, they asked what I knew about the team and my first thoughts. After that, it was like, 'if you were launching this product, what consumer questions would you ask?' and a hypothetical scenario about launching one of two products based on some findings – they really wanted to see my thought process and reasoning, plus survey techniques. If you pass that, there's another interview, which is basically a case study. They give you a presentation about a product launch with findings, and you have to interpret it and recommend something. They might ask things like, 'what inputs would you need to predict unit sales?' and suggested looking into frameworks like the 4 P's and 'casing' interviews. The very last interview is more of a casual chat, not technical. It included questions about what to expect in the role, how to prep for a survey, and my hobbies.

This was a three part interview process that took over a month. It started with a quick recruiter call, followed by a Zoom with the hiring manager which was pretty simple. The last round involved a case study about the Pet Food Market that I had to present to a panel and answer questions. They didn't give much guidance on the case study and I felt disadvantaged because I didn't live nearby. It also took me hours to complete the case study, but in the final interview, the manager cut me off before I could finish my presentation, even though they would have answered the interrupted questions later in my slides. After the final interview, I was ghosted for a week and then got a generic rejection email. The recruiter was nice, but I felt disrespected by not being able to present my full case and get a more personal rejection.