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Interbrand Management Consultant Interview Questions
& Process

Real candidates share what happened, how many rounds they had,
and how the experience turned out.

Based on 12 interview experiences · FREE TO READ

3 Rounds average
Average Typical difficulty
41.7% Positive experience

Candidate interview experiences

First-hand accounts from people who interviewed at Interbrand.

Showing 3 of 12
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Interbrand

Associate Consultant

Consulting · more than a year ago

Entry Average Positive experience Decline offer 6 rounds
Interview process
Recruiter call Phone screen Technical screen Onsite Presentation Group
Interview formats
Behavioral Technical Case Presentation Group

It was a six-round process over three months. Started with HR for a phone screen, then moved on to interviews with strategy and analytics directors and the portfolio managing director. These were a mix of teleconference, in-person, and Skype. For an entry-level role, the vetting was really thorough and involved. I'd suggest not using the same interviewers for different rounds because most of the content gets covered in the first conversation.

Confirmed questions1 question
  • Can you tell me what brand you consider yourself to be?
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Interbrand

Strategy Consultant

Consulting · more than a year ago

Senior Average Negative experience No offer 1 round
Interview process
Recruiter call
Interview formats
Behavioral

So I was contacted for a phone interview about two months ago by a really big brand consulting firm. They rescheduled the interview 5 times! The HR person never called, and would just send an email saying she was busy and would be unavailable the following week. This happened again and again. They never actually called me. It's really disrespectful to waste applicants' time like this. They should at least give applicants an answer instead of rescheduling endlessly.

Confirmed questions0 questions

No confirmed questions were included in this interview report.

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Interbrand

Associate Consultant

Consulting

Entry Difficult Negative experience No offer 7 rounds
Interview process
Recruiter call Technical screen Take home Offer
Interview formats
Technical Case

I got referred by someone in the department and after sending over my writing samples, cover letter, and resume, I was invited for an interview. I had a limited window of availability for interviews and thought we had everything set based on the emails. I traveled to New York and heard nothing from them. I waited at a nearby restaurant just in case. Because I was still very interested in the role, I reached out again the next day and they set up a day of interviews for a future date. I met with 7 different people throughout the day, one after another. The interviews were held in an open area near several offices, which was a bit distracting. The interviewers discussed my performance between my meetings. I felt I did pretty well. They sent me a second test the following week, which I completed as quickly as I could. I didn't hear back, even after sending thank-you notes to each interviewer and trying to keep in touch with the HR contact. Then, 3 weeks later, I got a phone call informing me that I did not get the job.

Confirmed questions1 question
  • They will put you on the spot and provide you with examples to solve.

Interbrand Management Consultant Interview Questions

Quoted word for word from Interbrand interview reports.

Can you identify a struggling brand and suggest a strategy for its recovery?

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What specific responsibilities would Interbrand have in this situation?

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How would Interbrand's involvement contribute to resolving the identified challenges?

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What is the core brand challenge presented in this scenario?

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Which other internal departments or external agencies would need to be engaged to effectively address these tasks?

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Can you tell me what brand you consider yourself to be?

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Tell me about your favorite and least favorite brands, and how you would improve your least favorite.

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Formats, difficulty and experience

Across all 12 Interbrand interview reports.

Interview formats

Case 30.8%
Behavioral 30.8%
Presentation 19.2%
Technical 15.4%
Group 3.8%

Interview difficulty

Easy 8.3%
Average 58.3%
Difficult 33.3%

Candidate experience

Positive 41.7%
Negative 41.7%
Neutral 16.7%