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Emma Business Development Manager Interview Questions
& Process

Real candidates share what happened, how many rounds they had,
and how the experience turned out.

Based on 65 interview experiences · FREE TO READ

2.8 Rounds average
Average Typical difficulty
56.9% Positive experience

Candidate interview experiences

First-hand accounts from people who interviewed at Emma.

Showing 3 of 65
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Business Development Manager

Sales · a year ago

Mid Average Neutral experience Accept offer 4 rounds
Interview process
Take home Phone screen Recruiter call Presentation Technical screen Onsite
Interview formats
Technical Behavioral Case Presentation

It started with an online abilities test, then a 1-on-1 with an employee. After that was recruitment day which included a company presentation and 2-3 interviews. I had one more interview before I was officially hired. The first interview is meant to see if the candidate is a good fit for the company, though I've heard that can vary. Recruitment day was a full afternoon, so I had to take the day off. It involved 2 interviews with at least one team member in one of them, and a third interview if the first two went well. During recruitment day, they presented hypothetical scenarios like 'how would you test a product?' or 'if you could choose between partnering with brand X or Y to enter a new market in country Z, which one would you choose and why?'. They also included brain teasers, ranging from simple math problems like 'what's 235 divided by 8?' to classic weighing problems. I prepared by looking up common brain teasers online; it's more about the process than the answer.

Confirmed questions3 questions
  • How would you approach testing a product?
  • What is the result of 235 divided by 8?
  • Given a choice between partnering with brand X or brand Y to enter a new market in country Z, which would you select and justify your reasoning?
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Emma

Business Development Associate

Sales · more than a year ago

Entry Average Positive experience No offer 3 rounds
Interview process
Recruiter call Technical screen Onsite
Interview formats
Other Behavioral Technical

I applied for a marketing role, but they also offered me a chance to interview for a Business Development position. The interview process was well-organized and went quite well overall. Unfortunately, I didn't make it past the final round because I didn't have a strong enough understanding of Key Opinion Leaders (KOLs).

Confirmed questions3 questions
  • Take an intelligence small test
  • What makes you want to work for this company?
  • How do you approach working with KOLs?
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Emma

Business Development Intern

Sales · more than a year ago

Intern Difficult Negative experience No offer 2 rounds
Interview process
Recruiter call Phone screen Technical screen Presentation
Interview formats
Behavioral Case Technical

I applied in January and didn't hear back for a month, which is way longer than their stated 1-2 weeks reply time. I ended up having to contact HR myself on LinkedIn. They said it was because I didn't have a certain language qualification mentioned in the job description, even though I addressed that in my cover letter, which they apparently didn't read. After that, I had the first interview with HR. The second interview with the business development manager and marketing manager was really quick and intense. They cut me off sometimes when I was talking and told me to move on, which I thought was pretty rude. They also sometimes asked surprising questions, like 'Give me a reason why we should not hire you?'. And during the case study, I noticed a simple calculation error in their question that they hadn't spotted.

Confirmed questions2 questions
  • For the first interview, there were many questions about my personality and a case study involving a fictional market index analysis, asking how Emma should enter the market.
  • The second interview included similar personality questions from the first round, a case study comparing pre-discount sales versus discount sales, and a deductive question to estimate market size in a specific region based on factors like population and buying habits.

Emma Business Development Manager Interview Questions

Quoted word for word from Emma interview reports.

What was the total sales volume for pillows in the specified country during 2022?

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Four people need to cross a bridge in the dark with a single flashlight. Their crossing times are 1, 2, 5, and 10 minutes. At most two people can cross at once. What's their strategy to finish within 17 minutes?

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Market size case question: How many people buy Emma mattress in a year in Portugal?

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Suppose X gives an apple to Y, and then they have an equal amount. But if Y gives an apple to X, X ends up with double Y's amount. Can you solve this?

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Which company would be the best partner for Emma: Starbucks, Lego, or Victoria Secret?

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Which would you pick for a collaboration: Starbucks, Lego, or Victoria's Secret, and why?

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If we had to choose a partner between Logo, Starbucks, or Victoria's Secret, which one would it be and why?

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Given the data in the table, which markets would you suggest we expand into next?

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Formats, difficulty and experience

Across all 65 Emma interview reports.

Interview formats

Behavioral 37.3%
Technical 24.7%
Case 19.3%
Presentation 9.6%
Other 6.6%

Interview difficulty

Easy 4.6%
Average 69.2%
Difficult 26.2%

Candidate experience

Positive 56.9%
Neutral 21.5%
Negative 21.5%