Danone Brand Manager Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 30 interview experiences · FREE TO READ
Candidate interview experiences
First-hand accounts from people who interviewed at Danone.
Danone
Senior Brand Manager
Senior Average Negative experience No offer 4 rounds
Interview process
Recruiter call Take home Presentation Panel
Interview formats
Behavioral Case Presentation
I applied for the Senior Brand Manager position at Danone UK and want to provide feedback. After applying, I did an online assessment, then had a good screening call with HR. Next, I had a Danone Behaviours Interview where I got questions and success indicators beforehand. I prepped and got to the final stage, a Functional Interview. For this, I had a business case to prep in 48 hours with assessment indicators. I spent a lot of time after work preparing my presentation. However, the interview itself wasn't great. One of the interviewers didn't show up without any notice or apology, and someone else who wasn't supposed to be there was brought in last minute. When I asked, they just said they were 'sorting it out,' which made it seem unfair. Even with the confusion, I gave my presentation. Later, I saw on LinkedIn that the absent interviewer was busy with other things during our scheduled time. A few days later, HR told me my presentation wasn't 'impactful enough,' which wasn't even a listed criterion. It felt like the decision was already made, making my effort feel wasted. As someone who values transparency, this was really disappointing and didn't align with Danone's values. Candidate experience is important! It affects how people see your brand. I hope this feedback helps improve things.
Confirmed questions1 question
- What makes you want to apply for this position?
Danone
Brand Manager
Entry Difficult Negative experience No offer 1 round
Interview process
Take home
Interview formats
Technical Behavioral
I applied on the company website and was sent a skills test. The first part was about brand management questions, with 16 scenario-based questions to answer in 10 minutes. It felt too short to properly read and answer, especially the last 5. For a junior role, I think candidates need more time for competency-based questions to read and think about managing the situation. The second part had 10 communication style questions, with 12 minutes. These were a bit easier but still rushed at the end.
Confirmed questions2 questions
- What scenario involved your company taking over another hotel group, and which hotels (A-E), each with a different issue, needed a complete rebrand?
- Respond to questions about your communication style.
Danone
Brand Manager
Entry Average Positive experience No offer 2 rounds
Interview process
Phone screen Onsite
Interview formats
Behavioral Technical
First, there was a phone interview where they asked the typical questions like telling me about myself and my work experience. Then, I had a face-to-face interview. In this interview, they asked me to share three things about myself, what tasks I expected the role to involve, my three biggest strengths and weaknesses, and why I was interested in marketing. They also gave me a piece of paper and a pen to solve a math problem, and then a second, more difficult math problem. Finally, they asked if I had any questions for them.
Confirmed questions8 questions
- Tell me about yourself and your work experience to date.
- Tell me three things about yourself.
- What tasks do you expect the role would contain?
Danone Brand Manager Interview Questions
Quoted word for word from Danone interview reports.
“Given a picture of their yogurt with a black background and another with a white background, what distinguishes them?”
Read reports →“Is it possible for a company to see an increase in sales while simultaneously experiencing a decrease in market share?”
Read reports →“Could you describe a typical customer of Danone?”
Read reports →“What is the intended target market and strategic approach for this particular yogurt presentation?”
Read reports →“Do you understand the concept of market share?”
Read report →“What's your assessment of this CPG ad on Instagram from a brand manager's perspective, and what's your reasoning?”
Read report →“Why are you interested in this particular brand?”
Read report →“Would you be open to moving abroad for the job?”
Read report →“What scenario involved your company taking over another hotel group, and which hotels (A-E), each with a different issue, needed a complete rebrand?”
Read report →Formats, difficulty and experience
Across all 30 Danone interview reports.