
Burson Interview Questions
& Process
Real candidates share what happened, how many rounds they had,
and how the experience turned out.
Based on 13 interview experiences · FREE TO READ
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8 roles · 13 reportsCandidate interview experiences
First-hand accounts from people who interviewed at Burson.
Senior Account Executive
The first interview was with two people you would potentially work with. After that, there was a take-home written task in which you were given a prompt and asked to write a press release.
- Tell me about the clients you've worked with previously.
- Where do you see yourself in five years' time?
- Do you have any memorable UK campaigns to share?
Intern
After they looked at my application, someone got in touch a month later and asked me to write a press release and brainstorm some media outlets to reach out to. The task was pretty interesting and I felt like I had enough time to do it. But, I never heard anything back... Considering the time and work it took, it feels kinda rude to not even get a little reply.
- Could you draft a press release and propose some media outlets to target?
Intern
The interview process was generally good overall - the hiring team was very informative, both in terms of what the next stages of the process entailed and in providing a great deal of information during each interview stage. The team were also very pleasant to interact with.
- How would you handle conflict within the team?
Account Manager
I had a 50 minute video interview with two team members at director level. The conversation was overall positive from my side, but some of the questions were too specific, like if an influencer had ever dropped out of a campaign or if I had ever canceled one. These caught me off guard. I prepared and invested my time, but never heard back from HR even after following up myself. It's now been 3 weeks of silence, which feels unprofessional. A simple update would have been appreciated.
- Tell me about a situation where a client was unhappy with a campaign’s content or performance and how you handled it.
- What is the formula for calculating Earned Media Value (EMV)?
- Can you detail your experience with past influencer campaigns, including the number of influencers, budget, and your role in the entire process?
Burson Interview Questions
Quoted word for word from Burson interview reports.
“What is the formula for calculating Earned Media Value (EMV)?”
Read reports →“Can you explain the distinction between public relations and advertising?”
Read reports →“How do you see PR communication connecting with data analytics?”
Read reports →“Could you draft a press release and propose some media outlets to target?”
Read reports →“Do you have any memorable UK campaigns to share?”
Read report →“Have you worked with AI-generated or virtual influencers before?”
Read report →“Is working on weekends an option for you?”
Read report →“In what ways can you assist clients using data and providing recommendations?”
Read report →“Which sector or practice interests you the most?”
Read report →Formats, difficulty and experience
Across all 13 Burson interview reports.